Highlighters and pens don't get much attention in a promotional catalog, but real search data tells a different story — people are actively looking for specific highlighter and pen styles by name, far more often than the category's reputation would suggest.
The Options Worth Stocking
A Nori Sleek Write Highlighter Pen and a Mia Incline Pen With Highlighter both cover the two-in-one format that outperforms a standard single-color highlighter for back-to-office and back-to-school orders alike.
These pair naturally with the school-supply orders we covered in our PTA and schools piece from earlier this month.
Don't Underestimate the Unglamorous Categories
The items people actually search for by name are often the least flashy ones in a catalog — worth remembering when deciding what to feature versus what to bury on page three.
Get in touch if you want to add highlighters or pens to an upcoming order.